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4 Key SEO Metrics You Should Be On the Lookout For

March 22, 2023

Search engine optimization (SEO) is the process of optimizing the visibility of a website or webpage in a search engine’s unpaid results—often referred to as “natural,” “organic,” or “earned” marks. SEO data can inform decision-making and optimize a website’s performance. 

SEO metrics are essential for businesses that rely on organic search engine traffic for revenue. They can help identify improvement areas and ensure the website is visible to potential customers. But how can you discern what they are? In this guide, we enumerate some key SEO metrics that will help you inevitably optimize your workflow.

1) Traffic

Traffic is one of the essential key SEO metrics to consider when optimizing your website. It allows you to understand the number of people visiting your website and can indicate how well your SEO campaigns are performing. 

Tracking the website traffic can help you identify trends, measure the engagement and identify opportunities for improvement. Understanding the source of your website traffic can be highly beneficial, as it can help you focus your SEO efforts where they are most needed.

2) Bounce Rates

Bounce rates measure the percentage of website visitors who leave after viewing only one page. This metric can give you a good idea of how engaging your content is and how effectively it is helping your website visitors to find what they are looking for.

If the bounce rate is high, it may indicate that your content is irrelevant to the user or that your website could be more user-friendly. By looking at your bounce rate, you can identify areas for improvement and take measures to increase the overall user experience.

3) Conversion Rate

Conversion rate is an important metric for SEO performance as it measures the number of visitors who take a desired action on a website. It is a measure of the effectiveness of marketing campaigns and website optimization. 

Conversion rates help identify areas of improvement, such as usability, page design, and customer experience, to encourage more visitors to take desired actions. Conversion Rate is a valuable metric for gauging the success of SEO campaigns and can help determine the effectiveness of specific keywords, content, and other optimization techniques.

4) Progress

Progress is an important metric to keep an eye on when it comes to SEO. It shows how well your SEO efforts are performing and whether or not they are making an impact. By tracking progress, you can identify areas where you need to make improvements or where you may have gone off track. 

Progress can be measured in terms of organic traffic, rankings, conversion rates and other key metrics. Keeping track of progress can help you make sure that your SEO efforts are on the right track and are producing the desired results.

How to Use Data to Make Important Decisions

Data can be used to make important decisions when it comes to SEO. By analyzing four key SEO metrics, you can gain insights into how well your website is performing and what steps you need to take to improve it. 

These metrics include website traffic, page visits, bounce rate, and time spent on page. By tracking these metrics and understanding the trends, you can make informed decisions about how to optimize your website and improve your overall SEO performance.


Using data to make important decisions is an essential part of SEO. By tracking and analyzing key metrics, you can gain insights into how well your website is performing and what steps you need to take to improve it. With the right data, you can make decisions that will help you maximize your SEO performance and stay ahead of the competition.

Rectify Onlline Marketing can ensure that you are getting quality data with our workflows. We are a Fort Myers SEO agency that will help you grow your online presence. Get in touch with us today to learn how.

Posted in Search Engine Optimization
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