Rectify Online Marketing

6 Web Design Trends You Need to Know About in 2023

December 7, 2022

Creating an up-to-date website is vital to attracting potential customers and making your business look modern and credible. If you target a trendy or sophisticated audience, having a website that reflects those values is important. Staying on top of the trends in web design will help keep your website attractive and attractive to your target market.

Here are the six web design trends to watch out for in 2023:

1. One-Page Website

A one-page website is not suitable for every business, as it may not be able to accommodate a lot of content. However, for portfolios or simple business sites, this web design can effectively get users to focus on the content. An example of this is a portfolio website with interactive elements and hidden features that encourage users to explore the site further. This type of website can be interesting and showcase the designer’s expertise.

2. Interactive 3D elements

As technology advances, web design trends change. Recently, the trend has been to incorporate 3D elements into websites. This is something that used to be reserved for the big companies with access to advanced tools, but now 3D is available to everyone.

3. Brutalism

Brutalism is a design style that focuses on simplicity and practicality without unwanted decorations or embellishments. It is often characterized by its use of sharp edges, raw materials, and muted colors. The lack of extras used in this style makes it a great choice for businesses that want to keep up with trends while also saving money. 

Brutalism is popular for hip businesses as it provides a modern and attractive look without being overly flashy. It also helps to make websites faster and requires less maintenance in the long run.

4. Kitsch

As the digital world evolves, a kitschy web design style is becoming increasingly popular. In a break from the recent minimalism trend, websites are now embracing bright colors, bold typefaces, and flashy elements to stand out from the competition. Expect to see more websites employ these methods in the coming years to keep up with the latest design trends.

5. Virtual Reality and Augmented Reality

If you’re a web designer, this could be a new challenge. With the help of companies like Meta, virtual reality and augmented reality are now becoming part of the web. A great example is universities offering virtual campus tours with audio, allowing people to explore in 360 degrees. It could be the perfect way to engage with customers in a creative and interactive way.

6. Retro

Designers are looking back to the early 2000s and embracing nostalgic elements from the past. This includes skeuomorphism, pixelated designs, and even flashy cursors. This trend is about taking us back to the early social media days and bringing a bit of that old-school internet charm.


2023 is sure to be an exciting year for web design as the industry continues to evolve. The focus will be on user experience, mobile-first design, the comeback of old design trends, and new technologies like virtual and augmented reality. 

We’ll see an emphasis on dynamic visuals and interactive elements as web design steps away from the minimalism trend. As the industry progresses, it is important to keep up with the latest trends and use them to create engaging and effective websites.

Rectify Online Marketing is a family-run web design and SEO agency that wants to help local businesses thrive online. We believe in recommending a cohesive and layered marketing plan that will make your business stand out against your competition. If you need web design services in Cape Coral, we’ve got you covered! Get in touch with us today and let’s talk!

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