Rectify Online Marketing

How to Ensure Your Website Is Ready for Holiday Traffic

December 1, 2022

It’s that time of year again! The holidays are just around the corner, so it’s time to start thinking about how you will promote your website. There are a lot of things to consider when you’re planning your holiday marketing strategy, but we’ve got you covered. Here are a few tips to help you get started:

1. Start Planning Early

The holiday season is a busy time for everyone, and your website is no exception. Don’t wait until the last minute to start thinking about your holiday marketing strategy. The sooner you start planning, the better. This will give you time to come up with creative ideas, test them out, and make sure they’re ready to go before the holiday rush begins.

2. Determine Which Features of Your Website Need to Be Updated

Your website is the foundation of your holiday marketing strategy. Make sure it’s up to date and ready for the holiday season. Take a look at your website and determine which features need to be updated. This may include your home page, product pages, landing pages, blog, or other areas.

3. Create a Budget for Holiday-Related Website Updates

You should create a schedule for all the holiday-related updates you want to make to your website. This will help you stay organized and ensure that everything gets done in a timely manner. Additionally, you’ll want to set aside a budget for any holiday-related website updates. This will help you avoid overspending and ensure that you have enough money to cover all of your planned updates.

4. Plan Ahead for Increased Traffic 

The holiday season is a busy time for most businesses. This means that your website will likely see an increase in traffic. To avoid any issues, you should plan ahead and make sure your website can handle the increased traffic. This may include upgrading your hosting plan, increasing your bandwidth, or making other changes.

5. Promote Your Holiday Deals

If there’s ever a perfect time to offer seasonal deals and promotions on your website, it’s during the holiday season. This is when people are most likely to be shopping around for gifts and looking for good deals. Promote your deals prominently on your website and make sure they’re easy to find. This will help increase sales and encourage customers to shop with you. You can also use email marketing and social media to spread the word.

6. Pay Attention to Your SEO 

The holiday season is a great time to focus on your SEO. This is because people will be searching for holiday-related terms, and you want to make sure your website appears in the search results. Use relevant keywords in your content and make sure your website is properly optimized. This will help you attract more visitors during the holiday season.

7. Make Sure Your Website is Secure

With increased traffic comes increased risk. Hackers and cybercriminals will be on the lookout for vulnerable websites during the holiday season. Make sure your website is secure by installing a security plugin and keeping your website version up to date. This will help protect your website from attacks and keep your customers’ information safe.


The holiday season is a great time to boost your website traffic and make the necessary preparations for it. You can focus on limited-time deals and new upgrades for your website to accommodate the sudden rush of new and returning customers. By following these tips, you can make sure your website is properly optimized and ready to attract holiday traffic.

Creating and maintaining a website that delivers results can only be achieved when you work with the right people. Rectify Online Marketing is a full-service web design company for Fort Myers clients and beyond. We offer a wide range of services, including content creation, web design, SEO, and email marketing. We work with up-and-coming startups and small businesses to help them grow their online presence. For more information on how to optimize your website for the holidays and more, contact us today.

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