You may be already tracking the right SEO metrics, but are they still the most effective ones? Many metrics we use today were created before the smartphone era and still need to be updated.
As a result, they may no longer be relevant in 2023 or beyond. These SEO KPIs are considered the most effective because they are easy to measure and track over time and can be used to make data-driven decisions. Read on to learn the key metrics that will be important to monitor in 2023.
Why Track Metrics?
In the past, you could make a good guess about your SEO results based on how much traffic you were getting from Google. But now, you need to track much more data to understand what’s happening.
Here are some of the most important things to track in 2023:
The Engagement Time on Your Website
The engagement time on your website is one of the most important metrics. This metric measures how long people spend on your site and can be used to assess whether or not they are finding what they need. Engagement time will vary depending on factors such as:
- The type of content on your website (a blog post vs. an informational page)
- The quality of your website (good design, easy to navigate)
- Your SEO strategy (how well are you ranking for the keywords that matter?)
- The age of your website
- The purpose of the visit (whether they are new visitors or returning)
Visibility of Your Website
Search visibility is another important metric to track. This measurement can be used to assess whether or not your website is ranking high on the search engine results page (SERP).
If it isn’t, you can focus on improving your SEO strategy to address the issue. Visibility is also important because it indicates whether or not people are finding your website through a search engine when they need it.
Click-through Rate
Click-through rate (CTR) is the percentage of people who click on a link in search results. This can be used to indicate how relevant your website is to a particular query and whether or not it deserves to rank higher in the SERP.
Organic Traffic
Organic traffic is the number of visits to your website from search engines. This includes clicks on your website’s listing in results pages and links that lead to your page from other sites.
Customer Lifetime Value
Customer lifetime value (CLV) is the estimated revenue a customer will spend with your business over their lifetime. This can be used to determine how much each customer is worth, which can help you decide whether or not it’s worth it to invest in marketing campaigns that attract new customers.
Conclusion
The world is changing fast, and the digital landscape is no exception. A great way to stay ahead of the curve is by monitoring your website’s KPIs and comparing them to industry benchmarks. With this information, you can make informed decisions about optimizing your site to improve traffic and conversions.
Talk with the SEO experts in Cape Coral about how you can monitor and improve your site’s KPIs. Rectify Online Marketing is a full-service digital marketing agency specializing in SEO, web design, and many more. Call us for a free estimate!
