Rectify Online Marketing

Here Are Reasons Why Your Website Needs a New Look

December 28, 2022

A website redesign is a process whereby a company or individual updates their website’s look, feel, and functionality. A redesign can be as simple as updating the color scheme, adding a new feature, or a complete overhaul of the site.A redesign can be as simple as updating the color scheme, adding a new feature, or a complete overhaul of the site.

Reasons Your Website Needs a Redesign

If your website is outdated, poorly designed, or just doesn’t reflect your brand, it could be turning potential customers away. Here are a few signs that your website might need a redesign:

1. Not Responsive

In today’s day and age, your website must be responsive. This means it should be able to adapt to any device, whether a desktop, laptop, tablet, or smartphone. If your website is not responsive, it will likely look distorted and unusable on mobile devices. This will frustrate potential customers and send them running to your competitors. 

2. Not User-Friendly

Your website should be easy to navigate and use. If it’s not, potential customers will likely become frustrated and leave. Make sure your website is organized and easy to navigate. Use clear and concise language, and include a search bar so visitors can easily find what they’re looking for.

3. Not up to Date

If your website is outdated, it will reflect poorly on your business. Outdated website design, outdated content, and broken links are all major turn-offs for potential customers. Keep your website design current and your content fresh to give visitors the best possible experience.

4. Doesn’t Reflect Your Brand

Your website is often the first interaction potential customers have with your brand. Make sure it accurately represents who you are and what you do. Use your brand’s colors, fonts, and logo to create a consistent look and feel. 

5. Not Optimized for SEO

If your website is not optimized for search engines, it will be difficult for potential customers to find you. Make sure your website includes relevant keywords and that your titles and descriptions are clear and concise.

6. Not Secure

If your website is not secure, visitors will likely be turned away. Make sure your website includes an SSL certificate to ensure that all information is encrypted. This will give visitors peace of mind knowing that their information is safe.

Where to Begin with Your Website Redesign

A website redesign can be a great opportunity to freshen up your look, attract new visitors, and improve your business. So, where do you start? Below are some tips to help you get started on your website redesign:

1. Define Your Goals

Before you even start thinking about your website’s design, you must first define your goals. What are you hoping to accomplish with your redesign? Are you looking to increase traffic, conversions, or both? Once you know your goal, you can start planning your redesign.

2. Know Your Audience

Who is your website for? When redesigning your website, it’s important to keep your target audience in mind. What kind of information are they looking for? What kind of design would appeal to them? Keep these things in mind when making changes to your website.

3. Use Responsive Design

With more and more people accessing the internet from mobile devices, it’s important to make sure your website is designed responsively. That means it should be easy to view and use on any device, whether a desktop, laptop, tablet, or smartphone.

4. Pay Attention to Your Content

Your website’s content is just as important as its design. Make sure your content is well-written, informative, and relevant to your target audience. It should also be easy to read and understand.

5. Don’t Forget about SEO

SEO should be a key consideration in any website redesign. Make sure your website is properly optimized for the search engines so that people can find it when searching for the products or services you offer.


A website redesign can be a great way to improve your online presence and attract new visitors. However, it is important to carefully consider your goals and objectives before starting the redesign process. Once you have a clear plan in mind, you can begin making changes to your website to help you achieve your desired results.

If you need help with your web design in Cape Coral, you can work with us at Rectify Online Marketing. Our innovative solutions and techniques help you improve your digital marketing strategies. Get in touch with us at Rectify Online Marketing and bring your company to it’s best.

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