Rectify Online Marketing

Why SEO Is Still a Worthy Investment for Small Businesses

September 30, 2022

Over the past decade, the internet has changed dramatically. This raises the question of whether or not it is wise to invest in SEO (search engine optimization) or if you should just pay your 13-year-old neighbor to make viral TikTok content for your dental practice instead. Although it may be tempting to have your hygienists do the Iko Iko challenge, this is not an effective way to promote dental implants.

If you’re wondering if SEO is still worth investing in, here’s what you need to know. SEO is an integral part of your online presence and can help you organically reach your target audience. 

While everyone is on social media these days, not everyone is using it to find businesses like yours. That’s why it’s important to have a strong SEO strategy in place so you can reach your target audience where they’re already searching. The benefits of one are listed below:

Attracting Purchasing Customers 

When people use a search engine to look up something they are interested in, your website has the chance to come up as a result. If your website is optimized for search engines, it is more likely to come up as a result, and people who find your website this way are more likely to be interested in what you have to offer.

Getting Incremental Traffic

Google Ads are a great way to get traffic to your website, but the minute you stop paying for them, the traffic stops too. SEO, on the other hand, doesn’t work that way. If you put in initial investment and need to put things on pause for a bit during a slow season, that doesn’t mean traffic to your website also dries up. You’ll keep getting search traffic because the work is still done.

To maintain your ranking on Google, you need to keep up with your competitors and put in the effort to improve your ranking. However, your traffic will not decrease significantly if you stop paying for Google ads.

Gaining Conversions 

When your business ranks well on search engines, it gains credibility with potential customers. This makes selling your products or services easier, as customers will trust your brand more. Brand recognition is also increased, which is beneficial for your business.

A well-optimized website is designed to make it easy for visitors to take the desired action. For example, if a website sells a product, the website should be designed to make it easy for visitors to add the product to their cart and checkout. 

A well-optimized website takes into account user experience and makes it easy for visitors to find what they are looking for and take the desired action. If a website is easy to use, people will spend more time on it and are more likely to convert into customers.

Ensuring Positive ROI

The ROI of SEO can be determined by looking at how much traffic and conversions it generates compared to how much it costs to implement the strategy. If the SEO strategy costs more than it generates in traffic and conversions, then it would have a negative ROI. But if it generated more traffic and conversions than it cost, then it would have a positive ROI.

Why You Should Start Now

There can only be one website at the top of Google’s search results. If you want your website to be that, you need to invest in SEO because the competition will only get stronger.

Although it may seem daunting to start optimizing your website for SEO, it is worth it in the long run. Similar to investing, the earlier you start, the greater the return. Do not be discouraged and miss out on the benefits of SEO.


SEO is worth it because it helps ensure your website is visible to search engines and potential customers. It may change over time, but it will always be necessary in some form. If you want your website to be successful, you need to ensure you’re doing SEO; if you’re not, you’re missing out on a lot of potential traffic. 

Are you looking for a digital marketing company in Florida? Trust Rectify Online Marketing, a family-run web design and SEO agency that wants to help local businesses thrive online. Book an appointment now.

Posted in Search Engine Optimization
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