Rectify Online Marketing

Basic Things That Are Affecting Your SEO Trust Factors

October 7, 2022

You may have heard the term “trust factor” in relation to SEO, but what is it? Your trust factor is how trustworthy Google thinks you are. It can be affected by several different factors, some of which are within our control and others outside of it.

The good news is that there are things you can do to improve your trust factor; here are five things that affect it. Here are some of the factors that you need to keep in mind:

The Age of Your Domain

The age of your domain impacts trust factors. The longer you’ve had it, the more trusted it is by Google. This is why when people create sites that are only intended to make money, they often don’t last very long; Google knows this and will rank them lower than others who have had their sites for years.

The Speed of Your Website

Google has constantly been pushing for faster websites because they want it to be easier for people to find what they’re looking for and get out of their search results as quickly as possible. So, the more your site can speed up, the better. If it takes too long to load, Google will start penalizing you for it. 


Most people are using mobile devices, and having a website that is responsive and easy to read on all platforms is essential.

Google has been pushing for this for years, and now it’s even more critical than ever. If your website does not provide this feature, you could result in a massive drop in rankings and traffic.

The Quality of Your Links

Google wants to provide its customers with the best experience when they search for something online; as such, they reward websites with high-quality content by ranking them higher than others. You can do this by providing relevant, useful, well-written, and easy-to-read information.

The quality of the links pointing to your site is also a trust factor. If you have high-quality links from authority sites, that will make you trustworthy to search engines. This means that even big websites refer to your site, so that means you must be really trustworthy.

Your Social Media Activities

If you have a lot of good-quality followers on social media, that will help to improve your rankings. Good-quality followers mean actual, existing accounts of people, and not bots. The amount of engagement on your social media posts is also a factor. If you have a lot of comments and likes on your posts, that will help to improve your rankings.


There’s no one-size-fits-all solution for SEO. You need to monitor your site and make changes as required constantly. Your content should be easily understandable by your audience and you should provide clear, valuable information they can use to be able to become trustworthy.

Do you need help strengthening your website’s SEO performance? Find the best digital marketing agency in Florida, like Rectify Online Marketing, to help you get results now. Contact us today to learn how we can help you.

Posted in Search Engine Optimization
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