Rectify Online Marketing

Web Accessibility 101: 4 Key Tips on How to Improve It

November 3, 2022

Web accessibility is the practice of making websites usable by everyone, regardless of their physical or mental abilities. By ensuring that your website is accessible to as many people as possible, you can make it more user-friendly and inclusive.

There are a few simple steps you can take to improve the accessibility of your website. Here are some of them.

1. Include Alternative Text in the Images on the Site

One way to make your site more accessible is to include alternative text (alt text) with your images. Alt text is a brief description of an image displayed in place of the image if the image can’t be displayed.

Including alt text with your images is important for several reasons:

  • People who are blind or have low vision can understand what’s going on in an image by reading the alt text.
  • People using screen readers will have the alt text read aloud to them, so it’s important that the text is descriptive and easy to understand.
  • Alt text helps search engines understand what the images on your site are about, which can help with your site’s search engine optimization (SEO).

2. Ensure the Website Code Is Clear and Simple

People with disabilities often rely on assistive technologies to access the web, and these technologies constantly have difficulty parsing complex code. By keeping your code clear and simple, you make it easier for these technologies to do their job, making your site more accessible to people with disabilities.

To ensure you use simple coding, you must use a code validation tool to check for errors in your code and a code minification tool to reduce the size of your code.

3. Use Clear and Concise Language On Your Content

When creating content for your website, it’s essential to use clear and concise language to improve accessibility for all users. This includes using simple sentence structures and avoiding jargon or technical terms that everyone might not understand.

Using clear and concise language will make your content more accessible to a broader audience, including those with disabilities or using assistive technologies. It will also make your content easier to read and understand for everyone, making your website more user-friendly overall.

To do this, make sure you use simple language and short sentences, especially avoiding the use of jargon and technical terms.

4. Add Transcripts or Subtitles to Video Content

To make your video content accessible to as many people as possible, it’s important to provide transcripts or subtitles for your videos. This will allow people who are deaf or hard of hearing to understand the content of your videos, and it will also make your videos more accessible to people who don’t speak the same language as the audio.

There are a few different ways to create transcripts or subtitles for your videos. One option is to create them yourself. This can be time-consuming, but it will allow you to ensure that the transcript or subtitles are accurate and match your video’s audio.

Another option is to use a service that automatically generates transcripts or subtitles. These services can be accurate, but they may not always capture everything you say in your video.

Final Thoughts

Web accessibility is extremely important for people with disabilities. By following the tips above, you can make your website more accessible and user-friendly for everyone.

If you want to improve your website’s accessibility services, contact us at Rectify Online Marketing. We offer custom web design services in Florida to help websites offer a better customer experience. Book an appointment to get started today!

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