Website design for your business goes beyond creating a beautiful, functional layout; you must also craft a memorable user experience for your potential customers. Whether you have a local business or a multinational corporation, your website must reflect your company’s vision and personality. And the most influential brands have a functional, beautiful, and target audience-centered website design.
However, website design is a complicated discipline because you’ll encounter several differing opinions and considerations. So it’s not surprising that there are several myths about what makes a “good” or “bad” website.
This article will debunk five typical web design myths and provide tips for improving your website design.
Myth 1: It’s All About Aesthetics
Truthfully, aesthetics are crucial to keeping your target audience engaged with your work. Aesthetically pleasing layouts benefit the user and the developer. However, looks aren’t everything. Your website design must also function adequately and reflect your brand accurately.
Website design can be a mysterious and complex art to master. If you do it right, it feels like magic, like it’s already an existing website. However, the wrong website design can feel like you’re endlessly wandering through a maze.
You must ensure that you can differentiate the other succeeding myths and truths about website design to help create a fantastic web page for your business.
Myth 2: The More Pages, The Better
Website pages can help improve your site’s search engine optimization rankings and provide valuable information to visitors, enhancing their user experiences. Informative and well-written web pages can also establish credibility. However, it can harm your site if you add too much.
While it makes sense on paper that more pages can provide more information about your business, this approach is counterproductive. Long websites can overwhelm users, and they’ll spend less time on your site.
We suggest you consider how to streamline existing web pages and make it easier for viewers to navigate instead of adding more pages.
Myth 3: Many Colors Can Be Good For Your Website
We hear this myth a lot. The truth is you don’t need a lot of colors to create a compelling website design; you need the right ones.
It’s no secret that color is essential for your brand. It sets your site’s tone, communicates your brand, and helps attract your target audience. However, like everything else, too much can be bad for you.
Some people think painting their website rainbow colors can portray that they are fun and creative or make it more interesting. However, it makes your website cluttered, messy, and disorganized; unless you’re selling crayons.
We suggest that you use no more than three colors. Ask yourself how many colors it takes before your eyes feel tired and sore. Pick one primary color for the main buttons or call-to-action, and select one or two more that complement your primary hue.
Myth 4: Your Page Must Have a Lot of Text
Another central myth about web design when creating content is you need wordy pages. While it may be true for some websites, it does not apply to others. Most businesses don’t need a lot of text on their sites; one or a few paragraphs are enough to prove their primary.
If you want to generate leads or sales, there’s no reason to add paragraphs on every page. At the same time, you shouldn’t forget about creating content. You still need to ensure your site is readable and easy to navigate and add clear calls to action to let visitors know what to do next.
Keep it short and sweet!
Myth 5: You Must Increase Font Size
And to cap our website design myths, most people think you need large font sizes for visitors to read your content.
However, the truth is your font size must be small enough to fit every word on the page. You also want to ensure that it’s easy to read; remember that other people might have disabilities that impact their reading ability. At the same time, it shouldn’t be larger than life.
This approach will ensure you fit as much information on the screen as possible, making more room for showcasing your offers.
Rectifying The Layout
Designing an excellent and functional website can be a tricky art to master. If you do it correctly, you can gain more customers. However, a poorly-designed website can harm your rankings and cause you to miss out on potential sales.
Are you a business in Cape Coral needing website design? We have you covered! Rectify Online is a family-run website design and SEO agency. We want to help local businesses thrive online. Call now to get a free estimate!