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What to Ask before Hiring an SEO Company: 8 Key Questions

May 17, 2023

Search engine optimization (SEO) is crucial for businesses to stay ahead of the competition. A good SEO strategy can help your website rank higher on search engines, drive more traffic, and ultimately, increase your revenue. With so many SEO companies, finding the right one for your business can be challenging. In this blog post, we will discuss eight essential questions you should ask when selecting an SEO company to ensure they fit your needs well.

1. What is your experience in the industry?

Experience is a critical factor when choosing an SEO company. A company with several years of experience in the industry will have a better understanding of the latest practices and trends. Feel free to ask for case studies or client testimonials to gauge their track record and success rate.

2. How do you stay updated with the latest SEO trends and algorithm changes?

Search engine algorithms are constantly evolving, and an SEO company must stay updated with these changes. Ask them how they keep up with the latest trends and updates and what strategies they employ to ensure your website remains competitive.

3. Can you provide a list of your current and past clients?

A reputable SEO company should be fine in providing you with a list of clients they have previously worked with. This will give you an idea of the types of businesses they have experience with and their success in improving the clients’ search engine rankings.

4. What specific SEO strategies do you use to improve website rankings?

Understanding the methods an SEO company uses to improve your website’s search engine ranking is essential. They should be able to explain their strategies clearly and how they plan to implement them for your website. This will help you gauge their expertise and ensure they use ethical, white-hat SEO techniques.

5. How do you measure and report on the success of your SEO efforts?

A good SEO company should provide you with regular reports of their efforts and the results they have achieved. Ask them about the key performance indicators (KPIs) they use to measure success, such as organic traffic, conversion rate, and search engine rankings. The company should provide a clear and transparent reporting process to track your progress.

6. How do you conduct keyword research?

Keyword research is an important aspect of SEO, and your chosen company should have a comprehensive strategy in place. They should be able to explain their keyword research process and how they select the most relevant and competitive keywords for your website.

7. What is your approach to local SEO?

Local SEO is vital to your success if your business targets a local audience. Ask your potential SEO company about their local SEO strategies and how they plan to optimize your website for local search results.

8. How do you handle technical SEO and website optimization?

Technical SEO is essential to a successful SEO strategy, as it ensures your website is easily crawlable and indexable by search engines. The SEO company should clearly understand technical SEO aspects, such as site speed optimization, mobile optimization, and structured data implementation.


Selecting the right SEO company for your business is a critical decision that can significantly impact your online presence and success. By asking these eight questions, you can better understand a company’s experience, strategies, and pricing, ensuring that you choose the one that best fits your needs and goals. Remember, a good SEO company should be transparent, knowledgeable, and focused on helping your business grow.

Take the first step towards a successful online presence! Partner with Rectify Online Marketing, the family-run web design, and SEO company dedicated to helping local businesses thrive online. Let us rectify your online marketing strategy and drive more traffic to your website. Contact us today and start seeing results!

Posted in Search Engine Optimization
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