Due to the rise of digital marketing, you can be forgiven for thinking that print marketing is dead. Digital marketing has made it easier and more cost-effective for businesses to reach their customers, but print marketing is still very much alive.
Print marketing still possesses distinct advantages that make it an effective way to reach a broad audience, and it also has some advantages that digital marketing can’t offer. Here are five reasons print marketing should still be a part of your marketing strategy this 2023:
1. Tangibility
Printed materials have a physical presence that digital marketing cannot offer. People can hold them, touch them, and keep them in a visible place. This physical presence makes printed materials more memorable and more likely to be seen and acted upon. This contrasts with digital marketing, which people can easily ignore by scrolling down.
2. Cost-effectiveness
Print marketing is still a relatively inexpensive way to reach a broad audience. While digital marketing can be expensive, you can purchase printed materials in bulk for a lower cost than digital ads. The more units of printed materials you order, the cheaper it is typically to produce per piece.
3. Branding
Printed materials provide an excellent opportunity for businesses to showcase their brand. They can be designed with a company’s colors, logo, and other visuals to create a consistent brand identity that customers will recognize. While this is also true with digital ads, printed materials are excellent at reinforcing your brand because of their tangibility.
4. Targeting
Print marketing can target specific audiences. Businesses can use direct mail or ads in publications that their target customers are likely to read. Printed materials are also excellent at reinforcing your digital marketing efforts.
For example, if you have a website, you can include a link to the site in your printed materials or even direct customers to your social media accounts. This can help drive more website traffic and increase your online presence.
Print media’s targeting pales in comparison to digital marketing in terms of reach and personalization. However, printed media has the potential to stay in possession of your customers and attract their attention longer than digital ads, which are always just a swipe of a finger away from oblivion.
5. Trust
Printed materials can help to foster trust and loyalty with customers. People are more likely to trust a company that takes the time and effort to create printed materials than a company that only uses digital marketing. Printed materials add a touch of permanence, and their prolonged presence (in the form of posters, billboards, streamers, etc.) can reinforce that trust because they keep your brand on top of your customer’s minds.
How to Use Print Marketing Effectively
Print and digital marketing are essential tools businesses use to reach their target audience. To use both effectively, it is crucial to focus on the strengths of each medium. Print marketing is best used to create a more tangible connection with customers. Printed materials such as brochures, flyers, and postcards can create a more personal touch with customers.
Digital marketing, on the other hand, is best used to reach a larger audience quickly and cost-effectively. Through digital marketing, companies can reach potential customers through social media, email campaigns, and targeted online ads.
Rectify Online Marketing is a digital marketing company in Cape Coral that provides services in web design, email marketing, graphic design, and more. Contact us for a free estimate!